EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost.
WHITE PAPER:
In this IDC report, explore how organizations are evolving their B2B integration capabilities to adapt to new business and technology trends, as well as achieve operational and customer excellence.
WHITE PAPER:
This white paper introduces B2B integration software that can help you synchronize virtually every aspect of your value chain, automate business processes, and get the visibility you need to successfully collaborate with partners.
WHITE PAPER:
This white paper will explain what to look for in a complete integration platform and how to use BI technology in conjunction with BAM tools to achieve zero information latency and self-correcting processes.
EGUIDE:
In this exclusive e-guide, explore the latest trends in application integration and learn why better collaboration is critical for a successful integration environment. Also, learn five key integration competencies that will give you a competitive advantage
WHITE PAPER:
Coordinating with partners across multiple channels and sites isn't easy, however, gaps can lead to poor sales performance and lost business due to unhappy customers or suppliers. Explore this analyst report from the Aberdeen Group to learn how mid-market enterprises can improve collaboration with multi-channel and real-time data integration.
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
WHITE PAPER:
In this e-book, get an overview of the B2B integration landscape, including challenges, opportunities, and successful approaches of developing electronic data interchange (EDI) strategies.
