Sales Literature White Papers, Software Downloads, Definition and Webcasts

Business of Information Technology > Business Processes > Marketing >
Sales Literature Reports

Part 7: Lead Scoring and Action Triggers sponsored by TechTarget EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle. Posted: 08 Feb 2021 \| Published: 10 Jan 2020 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature \| Master Data Management

Driving Short-Term Quota Attainment by Aligning Marketing to Sales sponsored by TechTarget WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term. Posted: 08 Feb 2021 \| Premiered: Dec 29, 2020 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems \| Marketing Literature

Because Your MQLs Just Won’t Cut It sponsored by TechTarget WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. Posted: 08 Feb 2021 \| Premiered: Aug 10, 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Literature

Content Marketing Essentials: Reach Customers Without Breaking Budgets sponsored by Marketo WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message. Posted: 28 Jan 2015 \| Published: 28 Jan 2015 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Literature

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member sponsored by AT&T Corp WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Consumer Market \| CRM \| CRM Services \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Smart Phones \| Wireless Computing \| Wireless Networks

Three Key Steps to B2B Marketing Optimization sponsored by Marketo WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. Posted: 28 Apr 2010 \| Published: 28 Apr 2010 TOPICS: Content Management \| CRM \| CRM Best Practices \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation

Infographic: Europe Media Consumption Study Results sponsored by TechTarget ComputerWeekly.com DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic. Posted: 08 Jun 2017 \| Published: 08 Jun 2017 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Marketing \| Marketing Literature

Intel Technology Provider sponsored by Intel PRODUCT OVERVIEW: Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more. Posted: 01 Nov 2010 \| Published: 01 Nov 2010 TOPICS: CRM \| Customer Retention \| Customer Service \| Marketing \| Marketing Literature \| Sales \| Sales Channels

Seven Email Marketing Refreshes sponsored by Bronto Software WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: Advertising \| Campaign Management \| Customer Interaction Services \| Customer Satisfaction \| Demographic Profiles \| Email \| Email Marketing \| Interactive Multimedia Development \| Marketing Literature \| Web Analytics

Webcast: Thinking Strategically About ABM sponsored by TechTarget and Marketo WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017. Posted: 29 Mar 2017 \| Premiered: Mar 29, 2017 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Information Systems \| Marketing Literature

Sales Literature Reports