WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EZINE:
In this week's Computer Weekly, two years after the Kalifa report laid out a roadmap for continued fintech sector growth, UK entrepreneurs and startups are worried about the lack of progress. We look at the top tech trends in retail and find out which companies are leading the way. And we examine six ways to slash IT emissions. Read the issue now.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EZINE:
In this week's Computer Weekly, we examine the digital transformation of retailer Majestic Wines and find out how buying rival Naked Wines led to a cloud overhaul of the firm's IT. We look at the challenges for IT managers as they prepare for the end of Windows 7 support. And our buyer's guide discusses deep learning technology. Read the issue now.
EZINE:
In this week's Computer Weekly, we examine the role of green tech in helping businesses contribute to the government's 2050 net-zero targets. We also talk to Spotify about the importance of open source for the music streaming service and how hybrid working is evolving as the post-pandemic workplace continues to change. Read the issue now.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
EGUIDE:
Consolidation and acquisition marked the supplier side of the IT industry in respect of information management in 2019. The question of how modern BI and analytics software shapes up to nonrelational big data is addressed. Here are Computer Weekly's top 10 information management stories of 2019.
EGUIDE:
It takes time, money and labour to modernize applications and workflows to use cloud environments. IBM brings a new dimension to cloud adoption with highly integrated solution stacks that can provide a range of typical workflows for business users. In this e-guide, learn how IBM Cloud Paks can help ease some challenges of application modernization.
EGUIDE:
Application programming interfaces (APIs) are moving beyond the domain of software development. They offer a way for organisations to work closely with an extended ecosystem of business partners, who are able to build value-added software-powered products and services.
ANALYST REPORT:
According to Gartner, vendors must demonstrate both "completeness of vision" and an "ability to execute" to be evaluated as a leader. Gartner's 2011 Magic Quadrant for Integrated Software Quality Suites evaluates IBM as a leader. Read the report to learn more.
