eMarketing White Papers

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Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Mobile Optimization – It’s Now or Never sponsored by AT&T Corp WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience. Posted: 21 Sep 2011 \| Published: 21 Sep 2011 TOPICS: eBusiness \| eCommerce \| Mobile Device Management \| Mobile Payments \| Networking \| Wireless Computing \| Wireless Industry \| Wireless Internet \| Wireless Marketing \| Wireless Networks

Document Your Ideal Customer Profile (ICP) sponsored by TechTarget WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel. Posted: 08 Feb 2021 \| Published: 19 Nov 2019 TOPICS: Marketing

3 paths to more productive revenue capture in a changing interaction landscape sponsored by TechTarget WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams. Posted: 08 Feb 2021 \| Published: 08 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Map Content to the Buyer’s Journey sponsored by TechTarget WHITE PAPER: Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made. Posted: 08 Feb 2021 \| Published: 18 Nov 2019 TOPICS: Marketing

Selling the Benefits of Business Process Management for IT and Business Stakeholders sponsored by OpenText WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business. Posted: 09 May 2014 \| Published: 09 May 2014 TOPICS: Business Process Management \| Business Process Management Software \| Business Processes \| Enterprise Content Management \| Information Governance

The Great Debate: One Integrated Business System VS. Siloed Applications sponsored by NetSuite WHITE PAPER: This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth. Posted: 13 Feb 2014 \| Published: 31 Dec 2013 TOPICS: Application Infrastructure \| Application Integration \| Application Performance Management \| Applications Management \| Applications Management Software \| Applications Software \| Business Architectures \| Business Integration \| Business Management \| Business Process Management \| Business Processes \| Business Systems \| ERP \| Financial Management \| IT Infrastructure \| IT Management \| IT Systems

Improving the Success of Your Enterprise's Email Marketing Campaigns sponsored by Teradata WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads. Posted: 13 Feb 2015 \| Published: 13 Feb 2015 TOPICS: CRM \| CRM Best Practices \| Email \| Email Marketing \| Marketing \| Marketing Literature \| Sales

Oracle Analytics for CRM, Sales, Marketing, and More sponsored by Oracle Corporation WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions. Posted: 23 Oct 2013 \| Published: 31 Dec 2011 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM Analytics \| CRM Analytics Software \| Data Analytics \| Data Mining \| Marketing \| Oracle (Product) \| Sales

Optimize the business value of your SAP implementation sponsored by IBM WHITE PAPER: Most SAP processes today are non-differentiating. To outpace competition, you must differentiate through process innovation. Access this white paper today to learn more about how to enhance the visibility and agility of SAP processes using innovative BPM software and, in turn, optimize the business value of your SAP implementation. Posted: 13 Nov 2013 \| Published: 31 Jan 2013 TOPICS: Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Process Modeling \| Business Processes \| ERP \| ERP Software